Who we are:
- Bill Schultz brings over 17 years of international sales experience in Christian publishing
- As Vice-President at Gospel Light, contributed to the development and execution of corporate goals, strategies, and ROI/P&L initiatives
- Vast experience in development and execution of international sales programs
- Directed over 30 staff including inside, field, and independent reps
- Experienced representation of book, curriculum, and teaching resources
- Direct selling experience to international buyers
- Created and implemented Gospel Light’s ITPE program (International Trade Paper Editions)
- Developed strong network of international partnerships, distributors, and retailers
- Served on the GPA Board (Global Publishers Alliance)
- Helped establish and implement ZDL Books China
- Significant cross-cultural business and living experience
- Language ability
- Master of Divinity, Bethel Seminary
- BA in Business, Bethel College
International Market Potential:
- English has become the dominant language worldwide
- English is the major communication platform for the world marketplace
- 2nd language English speakers outnumber native English speakers 3 to 1
- Advancements in communication technology and reduced international shipping times
- Increase of the growing middle class around the world
- Advancements in web communication and the Internet have increased Christian book awareness providing a ripe opportunity for US publishers
- The worldwide resurgence of Christianity outside of North America
Offer to Publishers:
- Professional and experienced representation to international accounts
- Variable cost model similar to IPG
- Assessment and/or development of total international strategy
- Consistent and meaningful feedback on accounts and marketplace
- Development of best practices and ROI modeling
- Rights Management and consulting
- Overstock and Remaindering strategies
- Development of "mission-driven" distribution strategies (i.e. China)