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Bill and Amy SchultzWho we are:

Bill Schultz brings over 20 years of international sales experience in Christian publishing

  • As Vice-President at Gospel Light, contributed to the development and execution of corporate goals, strategies, and ROI/P&L initiatives
  • Vast experience in development and execution of international sales programs
  • Directed over 30 staff including inside, field, and independent reps
  • Experienced representation of book, curriculum, and teaching resources
  • Direct selling experience to international buyers
  • Created and implemented Gospel Light’s ITPE program (International Trade Paper Editions)
  • Developed strong network of international partnerships, distributors, and retailers
  • Served on the GPA Board (Global Publishers Alliance)
  • Helped establish and implement ZDL Books China
  • Significant cross-cultural business and living experience
  • Language ability
  • Master of Divinity, Bethel Seminary
  • BA in Business, Bethel College

Amy Schultz has served international accounts with attentive service for over 5 years

  • Provides administrative and financial support
  • Handles foreign and English language licensing rights
  • Corporate Finance background
  • International work experience
  • Cross-cultural ministry understanding
  • Language ability
  • BS in Finance, University of Illinois

Chris Sims brings over 13 years of Christian product sales experience and executive leadership

  • 13 years of CBA industry experience with personal and team sales in excess of $100,000,000
  • Represented great organizations such as Dayspring, Honor Books, and Gospel Light plus additional sales experience for over 40 publishers and gift companies handling multi-line representation
  • Success working in CBA, ABA, Mass Market, Special and International Markets
  • Proven record of accomplishment in planning and leading comprehensive sales & marketing strategies in support of business goals and objectives
  • Strong and effective communication skills
  • Bachelor of Ministry Seminary Degree
  • Husband to Eve and father to Brianna, Katelyn and Emma

Kyle Duncan celebrates his 25th year working in the CBA industry

  • Presenter of more than 50 new book lists over the past 20+ years to sales groups both in the U.S. and abroad, ranging in size from a dozen to more than 100
  • Acquired more than 500 books with sales totaling more than 15 million copies, including more than a dozen ECPA Gold Medallion nominees, and two Gold Medallion winners
  • Served at every level--from managing editor of Focus on the Family magazine, to Publisher at Regal Books, to Vice President of Editorial at Bethany House
  • Passionate about seeing Christ's message advanced across the globe through the creation and distribution of great books
  • A graduate of UCLA, and has completed graduate work in the Cross Cultural Studies program at Fuller Theological Seminary

International Market Potential:

  • English has become the dominant language worldwide
  • English is the major communication platform for the world marketplace 
  • 2nd language English speakers outnumber native English speakers 3 to 1
  • Advancements in communication technology and reduced international shipping times
  • Increase of the growing middle class around the world
  • Advancements in web communication and the Internet have increased Christian book awareness providing a ripe opportunity for US publishers
  • The worldwide resurgence of Christianity outside of North America

 Offer to Publishers and Distributors:

  • Professional and experienced representation to international accounts
  • Variable cost model
  • Assessment and/or development of total international strategy
  • Consistent and meaningful feedback on accounts and marketplace
  • Development of best practices and ROI modeling
  • Rights Management and consulting
  • Overstock and Remaindering strategies
  • Development of "mission-driven" distribution strategies