



Who we are:
Bill Schultz brings over 20 years of international sales experience in Christian publishing
- As Vice-President at Gospel Light, contributed to the development and execution of corporate goals, strategies, and ROI/P&L initiatives
- Vast experience in development and execution of international sales programs
- Directed over 30 staff including inside, field, and independent reps
- Experienced representation of book, curriculum, and teaching resources
- Direct selling experience to international buyers
- Created and implemented Gospel Light’s ITPE program (International Trade Paper Editions)
- Developed strong network of international partnerships, distributors, and retailers
- Served on the GPA Board (Global Publishers Alliance)
- Helped establish and implement ZDL Books China
- Significant cross-cultural business and living experience
- Language ability
- Master of Divinity, Bethel Seminary
- BA in Business, Bethel College
Amy Schultz has served international accounts with attentive service for over 5 years
- Provides administrative and financial support
- Handles foreign and English language licensing rights
- Corporate Finance background
- International work experience
- Cross-cultural ministry understanding
- Language ability
- BS in Finance, University of Illinois
Chris Sims brings over 13 years of Christian product sales experience and executive leadership
- 13 years of CBA industry experience with personal and team sales in excess of $100,000,000
- Represented great organizations such as Dayspring, Honor Books, and Gospel Light plus additional sales experience for over 40 publishers and gift companies handling multi-line representation
- Success working in CBA, ABA, Mass Market, Special and International Markets
- Proven record of accomplishment in planning and leading comprehensive sales & marketing strategies in support of business goals and objectives
- Strong and effective communication skills
- Bachelor of Ministry Seminary Degree
- Husband to Eve and father to Brianna, Katelyn and Emma
Kyle Duncan celebrates his 25th year working in the CBA industry
- Presenter of more than 50 new book lists over the past 20+ years to sales groups both in the U.S. and abroad, ranging in size from a dozen to more than 100
- Acquired more than 500 books with sales totaling more than 15 million copies, including more than a dozen ECPA Gold Medallion nominees, and two Gold Medallion winners
- Served at every level--from managing editor of Focus on the Family magazine, to Publisher at Regal Books, to Vice President of Editorial at Bethany House
- Passionate about seeing Christ's message advanced across the globe through the creation and distribution of great books
- A graduate of UCLA, and has completed graduate work in the Cross Cultural Studies program at Fuller Theological Seminary
International Market Potential:
- English has become the dominant language worldwide
- English is the major communication platform for the world marketplace
- 2nd language English speakers outnumber native English speakers 3 to 1
- Advancements in communication technology and reduced international shipping times
- Increase of the growing middle class around the world
- Advancements in web communication and the Internet have increased Christian book awareness providing a ripe opportunity for US publishers
- The worldwide resurgence of Christianity outside of North America
Offer to Publishers and Distributors:
- Professional and experienced representation to international accounts
- Variable cost model
- Assessment and/or development of total international strategy
- Consistent and meaningful feedback on accounts and marketplace
- Development of best practices and ROI modeling
- Rights Management and consulting
- Overstock and Remaindering strategies
- Development of "mission-driven" distribution strategies